It doesn’t matter what type of retail store you have, you will at some point need to get a shop fitter in to get your store designed in a logic and user-friendly way. As experts in shop fitting and retail store design, we’ve seen it all, from the DIY disasters, to the most sublime and inviting layout that draws you in and makes you want to stay. But how do you get it right? When you’re talking to your shop fitter, make sure they’re doing these things to ensure your store is optimised and attractive.
We begin with a full evaluation of your requirements. This involves an in-depth understanding of the location that you’ll be occupying, the regulations attached to the property (most malls have restrictions around what you can and can’t do), and any other specifications you have.
Next, we try to gain a clear understanding of your goals. Of course, in retail, the primary objectives are to get customers in the door, and spending their money, but that’s not quite what we mean. Retail store design isn’t just about getting the layout right, it’s about setting the right tone, and making customers understand where you exist on the retail spectrum. For example, a mass retail store selling low-cost clothing will always have a different look, feel and atmosphere to a bespoke tailor that makes custom outfits for the affluent.
In the first case, you want to get the message across that the store isn’t about frills and fancy things, it’s about getting what you need, when you need it, affordably. In the case of the tailor, however, visitors to this store want to feel unique, special, and be the focus of attention. They want comfort, calm and privacy, and this has to be reflected in the shop design.
Thirdly, we look at materials. There is no one-size-fits-all way of building a retail store, and not every client will want or need the same materials. With everything from cost to composition being a factor, we make a point of asking the right questions. What materials will work for your design? Do you have a preference, like recyclable materials only, or locally sourced only? How long do you need the shop fitting to last – is it something you will change regularly, or are you building for the long term?
And finally, we get to know you, the customer. No matter how many first-class retail stores we have designed and fitted, every shop is different, as is every shop owner. We want your store to reflect you, your personality, goals and ambitions. By ensuring you have a space that works for your business, we help you achieve success.